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Is there a collar that allows dogs to talk?

Introducing Petpuls, the AI-powered Dog Collar That Gives Your Dog a ‘Voice’

Petpuls’s AI-enabled voice recognition technology detects and analyzes five different emotional states of a dog — happy, anxious, angry, sad or relaxed — and tracks its physical activity, to help dog owners better manage their dog’s entire lifespan

Petpuls, the AI-powered dog collar that gives your dog a ‘voice’

«Petpuls was born from my desire to use AI and IoT technology to help dog lovers better understand their canine companions. The AI-driven data accumulated by Petpuls can create more meaningful relationships between dogs and the humans they interact with: dog owners, walkers, caretakers and vets.»


Petpuls, the AI-powered dog collar that gives your dog a ‘voice,’ today announced a crowdfunding campaign on Indiegogo to bring its smart dog collar to the US market. Petpuls utilizes a collar with built-in, AI-enabled voice recognition technology. The collar pairs via Wi-Fi with an accompanying iOS or Android app to detect and analyze a dog’s emotional state and also tracks its physical well-being — to help dog owners better understand and manage their dog’s entire life span. View a short video of Petpuls in action here.

How Petpuls Works.
Petpuls uses voice recognition technology to analyze and track a dog’s emotional well-being by day, week and month. Petpuls’ patent-pending, AI-enabled voice recognition technology uses a proprietary algorithm in combination with a database of more than 10,000 bark samples from 50 breeds of dogs in four different sizes to detect and determine a dog’s five emotional states — happy, anxious, angry, sad or relaxed — with an Emotional Recognition Accuracy Rate of more than 80%. (Source: Seoul National University R&D). Petpuls’s AI-driven database grows even more accurate over time as it records and accumulates the dog’s ‘voice’ data, helping the dog’s owner to better understand their dog’s emotions — and what triggers them — to better manage their furry friend’s full 10-15+ year life span. The collar also functions as an activity tracker, with a built-in accelerometer sensor that automatically calculates the number of calories a dog burns from exercise by the hour, day, week or month.

Petpuls Key Features and Specifications:

  • Smart dog collar with an adjustable strap available in two sizes — small, 15.75” (40cm) or large, 31.5” (80cm) — to fit small and large breed dogs from Chihuahuas to Great Danes
  • Eco-friendly, detachable, interchangeable silicone collar strap is bright safety orange by default. Additional collar straps are available for purchase in blue, green, hot pink and turquoise to allow for unique color combinations.
  • Lightweight (approx. 1 oz / 25g) smart collar is water-resistant (IP65) and features a 3-color, backlit LED display optimized for outdoor use, power button, microphone, reset button and a USB charging portal
  • Battery life: 8-10 hours on a single charge; nightly charging recommended
  • Petpuls App supports up to five different dog profiles, enabling people who own multiple dogs and Petpuls smart collars to track them in a single app
  • A “My Pet Registration” feature for dog owners to create a unique profile of their dog within the Petpuls Community — its name, breed, age, gender, weight and more
  • A «Pet Favorites» feature allows dog owners to keep track of their dog’s food, toys and other dog friends who are also registered as part of the Petpuls Community
  • Companion app compatible with iOS (version 11 or higher) and Android (version 4.1 or higher)
  • Wi-Fi pairing in house — about 15 ft (5m): smart collar tethers to the owner’s smartphone outdoors and syncs with the paired app once they reconnect to Wi-Fi
  • KC, ROHS and MSDS Certifications; FCC certification pending

The global pet care market is expected to be worth $42.6bn by 2022, with 40% of its expected growth forecast to come from the Americas region. The growing trend for pet humanization and changing consumer preferences have made pet owners increasingly conscious of their pets’ health — particularly in the US market where Gen X and Millennial dog owners define dog ownership. Dogs in the Western world are regarded as more than “just a pet” by their owners; they are part of the immediate family.

Petpuls is the life’s mission of its founder and CEO, Vincent Kim, who became a dog lover at an early age and is currently a dog parent to a Korean Jindo named Dori. “Petpuls was born from my desire to use AI and IoT technology to help dog lovers better understand their canine companions,” said Kim. “The AI-driven data accumulated by the Petpuls collar can create more meaningful relationships between dogs and the humans they regularly interact with: dog owners, walkers, caretakers and veterinarians. We envision the Petpuls platform as a large global community of dog lovers: a community that is safe, fun, playful and informative, where dog owners not only track their dog’s emotions and exercise, but also meet other dog aficionados, set up dog play dates, talk about the latest in dog food, fashion, healthcare and more.”

Petpuls is available now on Indiegogo at a special early bird price of $79.00 and will begin shipping to customers in late August 2020. Additional straps are available for purchase for $25 each. The smart collar will retail for $99 on Amazon once the Indiegogo campaign ends in late August. Access the Petpuls Press Kit here or learn more about Petpuls at

About Petpuls
Petpuls is the AI-powered dog collar that gives your dog a ‘voice.’ The Petpuls system utilizes a smart collar and an accompanying iOS or Android smartphone app to analyze your dog’s emotional state and its physical well-being — allowing you to better understand and manage your dog’s entire life span. Our patent-pending, AI-enabled voice recognition technology uses a proprietary algorithm combined with a database of more than 10K bark samples from 50 breeds of dogs in four different sizes to detect and determine the five different emotional states of your dog — happy, relaxed, anxious, angry or sad.

Founded in 2017 and headquartered in Seoul, with an additional office in San Francisco, Petpuls is a privately held company and a subsidiary of RWave, Inc. Follow us on social media on Instagram, Facebook, Twitter and LinkedIn or learn more at

All trademarks used herein are the property of their respective owners.

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This A.I.-powered collar will tell you what your dog’s barks actually mean

This A.I.-powered collar will tell you what your dog's barks actually mean

Remember the 2009 Pixar and Disney animated movie Up?

In that movie, there was a Golden Retriever called Dug that had on a crazy cool tech-laden dog collar that translated every one of his barks, growls, and whimpers into words that the main characters could understand.

I’m pretty sure that many dog owners (myself included) who watched Up back then all wished that there was a device that did the same thing in real life – something that could let us know what our dogs were trying to tell us when they barked or growled.

Well, as it turns out, there is.

A translator for your doggo.

A South Korean tech company called Petpuls claims that its creation – a technologically-advanced dog collar armed with artificial intelligence (A.I.) – is able to analyze the sounds made by dogs and translate them into signals that owners can understand.

The collar works by cross-referencing a dog’s bark with a database of over 10,000 bark samples from over 50 breeds of dogs and uses the information to gauge how the wearer is feeling based on different emotional states – happy, anxious, angry, sad, or relaxed.

The A.I. technology embedded in the device works via an algorithm to determine the mood of the wearer, and the company claims that the device will only get more accurate as time passes.

Research-driven technology.

To ensure its accuracy, Petpuls worked together with a research-and-development (R&D) team at the Seoul National University during development of the device, and during testing, the collar received an Emotional Recognition Accuracy rating of over 80 percent.

«As the dog’s ‘voice’ data is accumulated, Petpuls’ A.I.-driven database grows even more accurate, helping you to better understand your dog’s emotions, what triggers them, and manage its 10-15+ year lifespan,» said Petpuls in a statement.

Those who purchase the collar for their dogs can connect to it via their smartphone’s Bluetooth and view the relevant information through a dedicated app. The app will also relay other details such as the dog’s daily activity, sleep, and diet information, very much like how a fitness tracker does for humans.

Plus, it also comes with other thoughtful features such as a social address book dedicated to a dog’s «Pet Friends» and a registration page that will allow owners to create a unique profile page for their dogs if they so wished.

Other features include a battery life of eight to ten hours, a water-resistance rating of IP54 which will protect the device from light droplets or splashes.

The collar has already won recognition as a runner-up at the 2021 Consumer Electronics Show’s innovation awards, and can be bought through the company’s website at US$20 for the smaller-sized 16.3-inch collars and US$25 for the larger 30.5-inch collars.

Dog owners, is this device something you’d buy for your furkid?

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Cover image sourced from @Ice9129_ on Instagram and Petpuls.

Special Dog Collar Lets Dogs Communicate With Humans


Have you ever wondered what your dog is thinking and feeling? If you’re anything like other dog parents, those thoughts probably cross your mind all the time. It’s easy to bond with dogs, but even then, we don’t always know what’s going on in their heads. With this new smart dog collar, you might be able to.

A South Korea startup designed a special collar that can better tell you what your dog’s barks mean. Specifically, it will tell you how they’re feeling when they bark. For many families, this is a step closer to communicating with furry friends.

Petpuls Dog Collar

Dogs Can Tell Us Their Feelings

The Petpuls dog collar is an AI-powered collar that can recognize five different canine emotions. If your dog barks, the collar can tell you if they’re happy, relaxed, anxious, angry, or sad. Some barks might seem obvious, but many dog parents were surprised by the results. Our dogs might not be as easy to read as we once thought.

Research for this unique product began back in 2017. The company analyzed over 10,000 barks from at least 50 different breeds. Then, they developed an algorithm for these barks and emotions. The collar currently has a 90% accuracy rate for emotion recognition. So far, people are impressed with the collar’s abilities. And some are even shocked by the results with their own dogs.

“I thought she was just happy when she played and felt sad and anxious when I wasn’t home…actually she felt angry when she lost a game she played with me, like how humans feel,” said Moon Sae-mi, who has a six-year-old Border Collie.

Dog Collar Emotions

The collar also functions like a “doggy Fitbit”. It can track your dog’s physical activity and rest. All this new information about your furry friend can be accessed through a related smartphone app.

Communication is Key

Andrew Gil, director of global marketing at Petpuls Lab said that he hopes this product will make communication easier for humans and their dogs. Many people surrender their dogs because of miscommunication. So, hopefully this collar will help people better understand dogs.

“Petpuls can have an important role in the pandemic…it helps owners understand how dogs feel and increases their bonding,” said Gil.

Dog Emotions Recorded

This collar first went on sale in October 2020. You can find it on the company’s startup website, where it comes in several colors. Around the same time, a similar app was created called MeowTalk, where it tells you what your cat’s meows mean.

Technology is incredible, especially since it helps us become closer to our four-legged family members. Before we know it, we’ll be able to hold entire conversations with animals. But until then, we’ll just keep finding other ways to bond with our lovable pups.

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